On this episode we are going to talk about the second half of the marketing funnel, which often gets forgotten, but can have a powerful impact on your business. Whether you’ve calculated cost per acquisition and customer lifetime value or not, I think we can all agree that selling to existing customers is easier than selling to a cold audience. I’ve brought my friend and retail expert, Kristin Fisher on to walk us through things to consider to drive customer loyalty and retention for both product and service-based businesses.
Kristin is the Founder + CEO of the gifting brand, Bocu and a Retail Coach for Makers. With a profitable six-figure business + over 15 years of experience as a corporate retail Buyer, she is a retail industry expert on a mission to support other female entrepreneurs. Here are a few of the topics we cover:
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