The Consistency Corner: Lightening the Mental Load of Marketing
A marketing strategy podcast for mom founders who are done feeling overwhelmed by content, social media, and the pressure to “show up online” everywhere, all the time.
Hosted by Ruthie Sterrett, marketing strategist, agency owner, and founder of The Consistency Corner, this show is for the mom entrepreneur who already knows the basics of marketing but is too busy, too stretched, or too mentally maxed out to carry it all alone.
This isn’t a tactics podcast. It’s a marketing thinking partner in your earbuds.
Inside each episode, you’ll get:
Honest conversations about the mental load of marketing and motherhood
Strategic clarity on social media, content planning, and visibility without burnout
Real talk about capacity, consistency, and what it looks like to market your business without losing yourself in the process
Founder-to-founder perspective from someone who implements daily, not someone teaching theory
If marketing has started to feel like another full-time job you never applied for, this podcast will feel like a deep breath.
New episodes drop weekly. Find Ruthie at theconsistencycorner.com or @theconsistencycorner on Instagram.
The Consistency Corner: Lightening the Mental Load of Marketing
How to Effectively Use Color in Your Branding with Steph Hilfer
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This week I'm so excited to introduce you to my friend Steph Hilfer from Viim to talk all things color and how to use it effectively in your branding. Steph has a background in psychology, Steph is a master at understanding people's relationships with brands. She has this beautiful mix of creativity and strategy and I cannot wait to share this episode with you!
During this interview we covered:
- What are brand colours and how did Steph land on hers for Viim?
- Why color is so powerful and why it needs to be thought of intentionally in your branding for your business.
- How can we use color intentionally and make changes or tweak it as we need without it being overwhelming?
- How many colors do you actually need for your brand and how many is too many?
- The differences between all the different color codes: CMYK, HEX, RGB + Pantone.
- Why is color so powerful when it comes to telling a story and building and defining a brand?
- Tips for any entrepreneurs that are DIY'ing their design and using templates.
CONNECT WITH STEPH:
Website: getViim.com
90 Second Video; ‘Discover Your Brand’: getViim.com/discover
Read Steph's Branding Journey: getViim.com/journey
Join the next Marketing Mixer, a virtual networking event for mom founders.
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
