This week I'm so excited to introduce you to my friend Steph Hilfer from Viim to talk all things color and how to use it effectively in your branding. Steph has a background in psychology, Steph is a master at understanding people's relationships with brands. She has this beautiful mix of creativity and strategy and I cannot wait to share this episode with you!
During this interview we covered:
- What are brand colours and how did Steph land on hers for Viim?
- Why color is so powerful and why it needs to be thought of intentionally in your branding for your business.
- How can we use color intentionally and make changes or tweak it as we need without it being overwhelming?
- How many colors do you actually need for your brand and how many is too many?
- The differences between all the different color codes: CMYK, HEX, RGB + Pantone.
- Why is color so powerful when it comes to telling a story and building and defining a brand?
- Tips for any entrepreneurs that are DIY'ing their design and using templates.
CONNECT WITH STEPH:
Website: getViim.com
90 Second Video; ‘Discover Your Brand’: getViim.com/discover
Read Steph's Branding Journey: getViim.com/journey
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