The Consistency Corner: Lightening the Mental Load of Marketing
Marketing shouldn’t feel like another job you never applied for.
If you’re a female founder who’s already stretched thin — between your business, your family, and the constant pressure to “show up online” — this show will make your marketing feel lighter, calmer, and more manageable.
Hosted by marketing strategist and agency owner Ruthie Sterrett, The Consistency Corner Podcast: Lightening the Mental Load of Marketing gives you perspective, clarity, and relief — not another list of tactics to implement.
This isn’t a “how-to” marketing podcast.
It’s for the founder who already knows the basics…
but is too busy, too overloaded, or too mentally maxed out to carry her marketing alone.
Inside each episode, you’ll get:
- Founder-to-founder conversations about the pressure, isolation, and expectations women navigate in business
- Honest insights on visibility, messaging, leadership, and capacity
- Real talk about the mental load of marketing and motherhood
- Light, clear shifts that help you see what’s essential — and let go of what’s not
- Thought-leadership from someone who implements daily, not someone teaching theory
If you’ve ever felt like marketing is scattering your energy, stealing your time, or sitting on your to-do list like a weight you can’t put down, this podcast will feel like a deep breath.
Marketing can feel lighter, and it starts at The Consistency Corner
The Consistency Corner: Lightening the Mental Load of Marketing
The Success Equation for Your Marketing Results
Today we're talking all about the success equation and how that applies to your marketing funnel and results. Back in the very first episode we chatted all about the success equation - because it is so powerful to ensure that your getting the results you want (regardless of what area of life you're wanting results in!) The success equation is: Time + Intensity + Consistency X Belief = Results.
But how does that apply to your marketing? That's what we cover during this episode!
I covered:
- What the success equation is AND what your marketing funnel is and how they are related.
- How the belief component of the success equation is the most important - and what people struggle with the most (and why we need to keep working on our mindset 24/7)
- Intensity & Consistency and how that can lead to burnout unless you pick a pace that will actually be achievable for you in the long term.
- Where can you layer in 'one more thing' at an intensity that you can maintain.
- Why we need to celebrate the process over progress - because sometimes it takes time to see results!
Blog post mentioned:
- How To Optimize Marketing Efficiency by Setting Intentional Business Goals
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
