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The Consistency Corner: Strategic Social Media for Marketing to Moms
The Consistency Corner: Strategic Social Media for Marketing to Moms is your go-to podcast for scaling mom-focused businesses through strategic social media marketing. Hosted by Ruthie Sterrett, a seasoned social media strategist and founder of a leading marketing agency, this podcast delivers actionable insights for marketing to moms and building brand authority. Whether you’re launching a mom-focused business or looking to grow an established brand, Ruthie offers proven strategies to empower mom-focused brands and amplify your message.
Drawing on her extensive marketing experience, Ruthie shares practical tools, expert interviews, and real-life case studies to help scaling mom-based businesses thrive. You’ll learn how to craft strategic social media marketing campaigns, create meaningful engagement, and drive sustainable growth while marketing to moms effectively.
At our core, we believe moms are the heart of change, and they deserve businesses that uplift and support their journeys. That’s why we’re passionate about helping mom-focused brands scale with purpose and intention. Through this podcast, we create a space for collaboration among founders, offering tactical tips and community insights to help you grow your brand authority and connect with mothers who need your solutions.
Perfect for Scaling Mom-Based Businesses and founders who want to make a lasting impact, The Consistency Corner empowers you to take your mom-focused business to the next level with expert social media strategies designed for marketing to moms.
The Consistency Corner will show you, a founder dedicated to serving moms, how to use Strategic Social Media Marketing to Market to Moms and increase your Authority as a Mom-Focused Brand.
The Consistency Corner: Strategic Social Media for Marketing to Moms
Why Likes, Reach and Followers Don't Matter with Molly Knuth
This week on the podcast I'm honored to introduce you to Molly Knuth from Molly Knuth Media! Molly is on a mission to help women in small towns rewrite how they live and work on their own terms. She knows modern women want to grow families, build businesses or side hustles, impact others for the better, and be a positive force in our communities…but they also want to have a fulfilling life along the way.
In the past 6 years Molly has gone from a stay-at-home mom to a freelance social media marketer to a #bossbabe at Molly Knuth Media managing client needs, talented team members, and her husband and four kiddos on their little farm in Eastern Iowa. What she’s learned in that time is that it’s not just about going full force or any one-size-fits-all strategy for success in business or in life. It takes you leaning into your unique gifts, intuition, and goals, and learning about who you are as a person along the way.
In this interview we chatted about:
- Why we can't use social media to measure our success - or validate us or what we do.
- Molly shared advice on how to combat that feeling that we've failed when something we share on social media doesn't get the engagement or interaction we were hoping for.
- The importance of cultivating real relationships on social media - and how we actually do that as business owners.
- The strategy behind Molly choosing to have two seperate Instagram pages for her and her business and why she decided to do this - and the results she sees keeping them seperate.
CONNECT WITH MOLLY:
Website: https://mollyknuthmedia.com
Instagram: https://www.instagram.com/mollyknuth_mkm
Podcast: The Found Podcast
Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
