The Consistency Corner: Lightening the Mental Load of Marketing
A marketing strategy podcast for mom founders who are done feeling overwhelmed by content, social media, and the pressure to “show up online” everywhere, all the time.
Hosted by Ruthie Sterrett, marketing strategist, agency owner, and founder of The Consistency Corner, this show is for the mom entrepreneur who already knows the basics of marketing but is too busy, too stretched, or too mentally maxed out to carry it all alone.
This isn’t a tactics podcast. It’s a marketing thinking partner in your earbuds.
Inside each episode, you’ll get:
Honest conversations about the mental load of marketing and motherhood
Strategic clarity on social media, content planning, and visibility without burnout
Real talk about capacity, consistency, and what it looks like to market your business without losing yourself in the process
Founder-to-founder perspective from someone who implements daily, not someone teaching theory
If marketing has started to feel like another full-time job you never applied for, this podcast will feel like a deep breath.
New episodes drop weekly. Find Ruthie at theconsistencycorner.com or @theconsistencycorner on Instagram.
The Consistency Corner: Lightening the Mental Load of Marketing
Why Likes, Reach and Followers Don't Matter with Molly Knuth
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This week on the podcast I'm honored to introduce you to Molly Knuth from Molly Knuth Media! Molly is on a mission to help women in small towns rewrite how they live and work on their own terms. She knows modern women want to grow families, build businesses or side hustles, impact others for the better, and be a positive force in our communities…but they also want to have a fulfilling life along the way.
In the past 6 years Molly has gone from a stay-at-home mom to a freelance social media marketer to a #bossbabe at Molly Knuth Media managing client needs, talented team members, and her husband and four kiddos on their little farm in Eastern Iowa. What she’s learned in that time is that it’s not just about going full force or any one-size-fits-all strategy for success in business or in life. It takes you leaning into your unique gifts, intuition, and goals, and learning about who you are as a person along the way.
In this interview we chatted about:
- Why we can't use social media to measure our success - or validate us or what we do.
- Molly shared advice on how to combat that feeling that we've failed when something we share on social media doesn't get the engagement or interaction we were hoping for.
- The importance of cultivating real relationships on social media - and how we actually do that as business owners.
- The strategy behind Molly choosing to have two seperate Instagram pages for her and her business and why she decided to do this - and the results she sees keeping them seperate.
CONNECT WITH MOLLY:
Website: https://mollyknuthmedia.com
Instagram: https://www.instagram.com/mollyknuth_mkm
Podcast: The Found Podcast
Join the next Marketing Mixer, a virtual networking event for mom founders.
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
