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The Consistency Corner: Strategic Social Media for Marketing to Moms
The Consistency Corner: Strategic Social Media for Marketing to Moms is your go-to podcast for scaling mom-focused businesses through strategic social media marketing. Hosted by Ruthie Sterrett, a seasoned social media strategist and founder of a leading marketing agency, this podcast delivers actionable insights for marketing to moms and building brand authority. Whether you’re launching a mom-focused business or looking to grow an established brand, Ruthie offers proven strategies to empower mom-focused brands and amplify your message.
Drawing on her extensive marketing experience, Ruthie shares practical tools, expert interviews, and real-life case studies to help scaling mom-based businesses thrive. You’ll learn how to craft strategic social media marketing campaigns, create meaningful engagement, and drive sustainable growth while marketing to moms effectively.
At our core, we believe moms are the heart of change, and they deserve businesses that uplift and support their journeys. That’s why we’re passionate about helping mom-focused brands scale with purpose and intention. Through this podcast, we create a space for collaboration among founders, offering tactical tips and community insights to help you grow your brand authority and connect with mothers who need your solutions.
Perfect for Scaling Mom-Based Businesses and founders who want to make a lasting impact, The Consistency Corner empowers you to take your mom-focused business to the next level with expert social media strategies designed for marketing to moms.
The Consistency Corner will show you, a founder dedicated to serving moms, how to use Strategic Social Media Marketing to Market to Moms and increase your Authority as a Mom-Focused Brand.
The Consistency Corner: Strategic Social Media for Marketing to Moms
BONUS EPISODE: Feeling Bored with Social Media? Do These 5 Things.
Bonus Episode Alert! Friday episodes might become a regular thing, but for now I wanted to drop this as a bonus to talk about how I've been feeling burnt out and bored with social media recently.
If you've felt the boredom or burnout too, listen in for what I'm trying to bring back the energy:
**Create More Than You Consume:** This does not necessarily mean creating more social media content, but could involve focusing on developing more engaging long-form content like podcasts, emails, or blog posts. This approach allows Ruthie to serve her audience without being entirely dependent on social media algorithms.
**Use Social Media for Genuine Connection:** Ruthie intends to use social media to interact with people she admires and enjoys. She plans to do this by sending direct messages to friends or people who create content that she appreciates, sparking conversations rather than promoting her own products or services.
**Lean into Long Form Content:** Long-form content (like podcasts, blogs, or videos) can be repurposed over time. It also provides a more sustainable content strategy that doesn't rely solely on social media.
**Take Time Away from Screens:** Ruthie recommends taking breaks from digital devices to stimulate the brain differently. This could involve going outside, taking walks, or reading physical books.
**Audit Who You're Following:** Ruthie suggests an audit of who you follow on social media, and unfollowing those whose content doesn't serve you, bring you joy, or provide value. This action allows the content that truly matters to take center stage in your feed.
Finally, Ruthie reminds you that while social media is a valuable tool for marketing, it isn't the only one. Other strategies like messaging, branding, networking, email marketing, and website navigation can also play vital roles in a business's marketing plan.
- Ruthie also mentions her new offer, the "Done for You Nine Grid", a tool designed to help businesses maintain their social media presence without feeling overwhelmed. You can literally set it and forget it and stop worrying about grid content for Instagram.
Love these types of Bonus episodes! Send me a DM on Instagram and let me know, and share what we should talk about next week!
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
