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The Consistency Corner: Strategic Social Media for Marketing to Moms
The Consistency Corner: Strategic Social Media for Marketing to Moms is your go-to podcast for scaling mom-focused businesses through strategic social media marketing. Hosted by Ruthie Sterrett, a seasoned social media strategist and founder of a leading marketing agency, this podcast delivers actionable insights for marketing to moms and building brand authority. Whether you’re launching a mom-focused business or looking to grow an established brand, Ruthie offers proven strategies to empower mom-focused brands and amplify your message.
Drawing on her extensive marketing experience, Ruthie shares practical tools, expert interviews, and real-life case studies to help scaling mom-based businesses thrive. You’ll learn how to craft strategic social media marketing campaigns, create meaningful engagement, and drive sustainable growth while marketing to moms effectively.
At our core, we believe moms are the heart of change, and they deserve businesses that uplift and support their journeys. That’s why we’re passionate about helping mom-focused brands scale with purpose and intention. Through this podcast, we create a space for collaboration among founders, offering tactical tips and community insights to help you grow your brand authority and connect with mothers who need your solutions.
Perfect for Scaling Mom-Based Businesses and founders who want to make a lasting impact, The Consistency Corner empowers you to take your mom-focused business to the next level with expert social media strategies designed for marketing to moms.
The Consistency Corner will show you, a founder dedicated to serving moms, how to use Strategic Social Media Marketing to Market to Moms and increase your Authority as a Mom-Focused Brand.
The Consistency Corner: Strategic Social Media for Marketing to Moms
Preparing Your Website and Marketing for the Holidays Now with Erin Alexander
We are so excited to introduce you to, Erin Alexander on this episode! Erin is the creator of Product Powerhouse and helps product-based business owners show up online with confidence. She's the host of the Product Powerhouse podcast and teaches online shop owners how to build, grow, and scale their online business through courses, digital products, and coaching. Ready to tune in? Here is what we talk about:
- Erin's transition from freelance graphic design to web design
- Challenges product-based businesses face in comparison to service based businesses
- The dichotomy between influencers vs. product branding.
- Different needs of a product-based business's website.
- How social media has influenced online behavior and the art of scrolling.
- The significance of digital merchandising.
Whether you're navigating the nuances of digital branding or curious about the impact of social media on online behavior, this episode has something for everyone. Don't forget to check out Erin's Product Powerhouse platform for even more golden nuggets of wisdom. Thanks for tuning in!
Connect With Erin
Product Powerhouse Website
Product Powerhouse Instagram
Product Powerhouse Podcast
Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
