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The Consistency Corner: Strategic Social Media for Marketing to Moms
The Consistency Corner: Strategic Social Media for Marketing to Moms is your go-to podcast for scaling mom-focused businesses through strategic social media marketing. Hosted by Ruthie Sterrett, a seasoned social media strategist and founder of a leading marketing agency, this podcast delivers actionable insights for marketing to moms and building brand authority. Whether you’re launching a mom-focused business or looking to grow an established brand, Ruthie offers proven strategies to empower mom-focused brands and amplify your message.
Drawing on her extensive marketing experience, Ruthie shares practical tools, expert interviews, and real-life case studies to help scaling mom-based businesses thrive. You’ll learn how to craft strategic social media marketing campaigns, create meaningful engagement, and drive sustainable growth while marketing to moms effectively.
At our core, we believe moms are the heart of change, and they deserve businesses that uplift and support their journeys. That’s why we’re passionate about helping mom-focused brands scale with purpose and intention. Through this podcast, we create a space for collaboration among founders, offering tactical tips and community insights to help you grow your brand authority and connect with mothers who need your solutions.
Perfect for Scaling Mom-Based Businesses and founders who want to make a lasting impact, The Consistency Corner empowers you to take your mom-focused business to the next level with expert social media strategies designed for marketing to moms.
The Consistency Corner will show you, a founder dedicated to serving moms, how to use Strategic Social Media Marketing to Market to Moms and increase your Authority as a Mom-Focused Brand.
The Consistency Corner: Strategic Social Media for Marketing to Moms
What's New In Paid Social With Jennifer Spivak
In this episode, we're joined by Jennifer Spivak, the mastermind behind Ad Girls, a female-focused Facebook and Instagram advertising agency. Affectionately known as the "Conversion Queen" by Forbes, Jennifer is on a mission to amplify women's voices in the world through Facebook ads. With a track record of generating over $50 million for her clients, she certainly has the expertise to back up her mission. Beyond the numbers, Jennifer shares her deeply personal journey which fuels her drive to give more women financial freedom and autonomy.
Here is what else we cover in this episode:
- Jennifer's Personal Journey:She shares how a life-altering experience led her to focus on empowering women financially.
- The Importance of Financial Independence: Having financial autonomy can be a lifesaving factor for many women.
- The Power of Facebook and Instagram Ads
- What to Expect When Working with an Expert: Understand your margins to determine your break-even point for ad spend.
Connect With Jennifer
Jennifer's Instagram
The Ad Girls Website
Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
