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The Consistency Corner: Strategic Social Media for Marketing to Moms
The Consistency Corner: Strategic Social Media for Marketing to Moms is your go-to podcast for scaling mom-focused businesses through strategic social media marketing. Hosted by Ruthie Sterrett, a seasoned social media strategist and founder of a leading marketing agency, this podcast delivers actionable insights for marketing to moms and building brand authority. Whether you’re launching a mom-focused business or looking to grow an established brand, Ruthie offers proven strategies to empower mom-focused brands and amplify your message.
Drawing on her extensive marketing experience, Ruthie shares practical tools, expert interviews, and real-life case studies to help scaling mom-based businesses thrive. You’ll learn how to craft strategic social media marketing campaigns, create meaningful engagement, and drive sustainable growth while marketing to moms effectively.
At our core, we believe moms are the heart of change, and they deserve businesses that uplift and support their journeys. That’s why we’re passionate about helping mom-focused brands scale with purpose and intention. Through this podcast, we create a space for collaboration among founders, offering tactical tips and community insights to help you grow your brand authority and connect with mothers who need your solutions.
Perfect for Scaling Mom-Based Businesses and founders who want to make a lasting impact, The Consistency Corner empowers you to take your mom-focused business to the next level with expert social media strategies designed for marketing to moms.
The Consistency Corner will show you, a founder dedicated to serving moms, how to use Strategic Social Media Marketing to Market to Moms and increase your Authority as a Mom-Focused Brand.
The Consistency Corner: Strategic Social Media for Marketing to Moms
Tips for Effective Email Copy Writing with Jenny Roth
Welcome back to The Consistency Corner Podcast! Today we have Jenny Roth with us, and we're going to be talking all about effective email copy writing - for both product AND service-based businesses. Before we dive in, let me tell you a little bit about Jenny!
Jenny is an email and launch copywriter for female founded companies and e-commerce brands. Her copy continues to be the backbone of several multiple figure launches for her clients, and she believes that good copy does more than just make sales - it also leaves your clients feeling excited to work with you! When Jenny isn't writing out or mapping launch strategies, you can find her biking, camping, and just being outdoors with her husband and three daughters.
In this episode, we discuss:
- The similarities and differences between writing for product-based and service-based businesses, focusing on the power of storytelling (emphasizing the importance of blending storytelling with a clear call to action in your marketing messages).
- How big brands use stories to connect with customers, and what smaller businesses can learn from them.
- Why sharing personal stories, even if it feels uncomfortable, can help build strong customer relationships.
- Why you should break promotions into quarters or months and treat them like launches to consistently promote your services.
- The importance of ongoing promotion even when there's no specific cart open/close date (and why it keeps your business thriving).
Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
