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The Consistency Corner: Strategic Social Media for Marketing to Moms
The Consistency Corner: Strategic Social Media for Marketing to Moms is your go-to podcast for scaling mom-focused businesses through strategic social media marketing. Hosted by Ruthie Sterrett, a seasoned social media strategist and founder of a leading marketing agency, this podcast delivers actionable insights for marketing to moms and building brand authority. Whether you’re launching a mom-focused business or looking to grow an established brand, Ruthie offers proven strategies to empower mom-focused brands and amplify your message.
Drawing on her extensive marketing experience, Ruthie shares practical tools, expert interviews, and real-life case studies to help scaling mom-based businesses thrive. You’ll learn how to craft strategic social media marketing campaigns, create meaningful engagement, and drive sustainable growth while marketing to moms effectively.
At our core, we believe moms are the heart of change, and they deserve businesses that uplift and support their journeys. That’s why we’re passionate about helping mom-focused brands scale with purpose and intention. Through this podcast, we create a space for collaboration among founders, offering tactical tips and community insights to help you grow your brand authority and connect with mothers who need your solutions.
Perfect for Scaling Mom-Based Businesses and founders who want to make a lasting impact, The Consistency Corner empowers you to take your mom-focused business to the next level with expert social media strategies designed for marketing to moms.
The Consistency Corner will show you, a founder dedicated to serving moms, how to use Strategic Social Media Marketing to Market to Moms and increase your Authority as a Mom-Focused Brand.
The Consistency Corner: Strategic Social Media for Marketing to Moms
Unfiltered Friday 10/13/23: Decoding Visual Branding with Lauren Felter
In this episode of Unfiltered Fridays, we're joined by Lauren Felter - a designer who does design and teaches design to non-designers! Lauren does a great job of helping people understand branding, fonts, colors, strategy around your branding, and how to simplify your design if you need to. Today we're exploring the fascinating world of visual branding, and how to make your brand work for YOU. Before we dive in, be sure to check out Lauren's freebie linked below - you can type in some information about your brand and she'll suggest some colors and fonts that will work!
Now, here's a sneak peek into what we discussed:
- The common misconception of personal preference vs. brand alignment.
- The ideal range of fonts and colors you should include in your brand palette.
- The significance of font shapes and angles, and the message they convey to your audience.
- The risk of working with an all-dark or all-light color palette, and the need for versatility.
- The importance of brand consistency for trust-building.
Lauren's Branding Freebie: https://felterunfiltered.com/quiz/
Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
