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The Consistency Corner: Strategic Social Media for Marketing to Moms
The Consistency Corner: Strategic Social Media for Marketing to Moms is your go-to podcast for scaling mom-focused businesses through strategic social media marketing. Hosted by Ruthie Sterrett, a seasoned social media strategist and founder of a leading marketing agency, this podcast delivers actionable insights for marketing to moms and building brand authority. Whether you’re launching a mom-focused business or looking to grow an established brand, Ruthie offers proven strategies to empower mom-focused brands and amplify your message.
Drawing on her extensive marketing experience, Ruthie shares practical tools, expert interviews, and real-life case studies to help scaling mom-based businesses thrive. You’ll learn how to craft strategic social media marketing campaigns, create meaningful engagement, and drive sustainable growth while marketing to moms effectively.
At our core, we believe moms are the heart of change, and they deserve businesses that uplift and support their journeys. That’s why we’re passionate about helping mom-focused brands scale with purpose and intention. Through this podcast, we create a space for collaboration among founders, offering tactical tips and community insights to help you grow your brand authority and connect with mothers who need your solutions.
Perfect for Scaling Mom-Based Businesses and founders who want to make a lasting impact, The Consistency Corner empowers you to take your mom-focused business to the next level with expert social media strategies designed for marketing to moms.
The Consistency Corner will show you, a founder dedicated to serving moms, how to use Strategic Social Media Marketing to Market to Moms and increase your Authority as a Mom-Focused Brand.
The Consistency Corner: Strategic Social Media for Marketing to Moms
Using Networking for Visibility with Cara Steinmann
In this episode of The Consistency Corner Podcast, I'm joined by Cara Steinmann - the founder of the Ravel Collective and host of Ravel Radio. Cara specializes in assisting female service-based entrepreneurs in assisting strategic networks, offering them guidance on building connections that result in valuable referrals, creating an exponential effect. In today's conversation, we explore the importance of authentic connections, offer practical advice for navigating various online platforms, and emphasize the significance of aligning core values when fostering meaningful connections. Let's dive in!
Here's a glimpse into what we covered:
- The key to successful networking (hint: you don't need to see everyone as your competitor - everyone brings something unique to the table).
- The importance of scaling genuine connections in a group of women who share core values.
- The "mere exposure effect," where repeated interaction with someone, even through comments, leads to increased trust and preference.
- The value of curiosity and genuine connection when using LinkedIn and other platforms, not just seeking business opportunities.
- Why it's better to refer non-ideal clients to others who can better serve them, so you can attract clients that share your values (networking is a quality over quantity game).
Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
