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The Consistency Corner: Strategic Social Media for Marketing to Moms
The Consistency Corner: Strategic Social Media for Marketing to Moms is your go-to podcast for scaling mom-focused businesses through strategic social media marketing. Hosted by Ruthie Sterrett, a seasoned social media strategist and founder of a leading marketing agency, this podcast delivers actionable insights for marketing to moms and building brand authority. Whether you’re launching a mom-focused business or looking to grow an established brand, Ruthie offers proven strategies to empower mom-focused brands and amplify your message.
Drawing on her extensive marketing experience, Ruthie shares practical tools, expert interviews, and real-life case studies to help scaling mom-based businesses thrive. You’ll learn how to craft strategic social media marketing campaigns, create meaningful engagement, and drive sustainable growth while marketing to moms effectively.
At our core, we believe moms are the heart of change, and they deserve businesses that uplift and support their journeys. That’s why we’re passionate about helping mom-focused brands scale with purpose and intention. Through this podcast, we create a space for collaboration among founders, offering tactical tips and community insights to help you grow your brand authority and connect with mothers who need your solutions.
Perfect for Scaling Mom-Based Businesses and founders who want to make a lasting impact, The Consistency Corner empowers you to take your mom-focused business to the next level with expert social media strategies designed for marketing to moms.
The Consistency Corner will show you, a founder dedicated to serving moms, how to use Strategic Social Media Marketing to Market to Moms and increase your Authority as a Mom-Focused Brand.
The Consistency Corner: Strategic Social Media for Marketing to Moms
Unfiltered Friday 11/3/23: Navigating Brand Evolution and Pivots
In this short and sweet episode of Unfiltered Fridays, we're diving into the fascinating world of brand evolution and pivots. I'm sharing my personal journey and insights into how brands change and adapt over time. Business transitions are NORMAL and are to be expected as we grow and evolve. It's all about how we use our content to express any pivots or evolution that arise. So let's jump in and go on this journey of navigating brand progression together!
In this episode, I discussed...
- The inevitability of brand evolution and the ever-changing landscape of business.
- The potential for adding or removing offers, and how brands adapt to changing customer needs and market dynamics.
- How "The Consistency Corner" came to be, and my journey from health and fitness coaching to marketing, (and the shifts in my personal brand identity).
- Why you need to to consider your ideal customers, offer suites, and alignment with mission and vision when deciding on a second Instagram.
- How utilizing a second Instagram can cater to new and distinct audiences, or help launch new business offerings.
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
