Micro-Niching, Collaborations, and Email Marketing Strategies with Jennifer Clarkson

In this episode of The Consistency Corner Podcast, I'm sitting down with my friend and previous client, Jennifer Clarkson, the owner of White Wave Bodywork. We're covering everything from the role of email marketing in growing Jennifer's business, to pivoting her brick and mortar business to the online space. Jennifer also shares the challenges and lessons she learned from hosting events, including the importance of micro-niching and collaborating with other professionals in her field.

Here's a peek at what we discussed:

• How micro-niching allows you to target a specific audience and create content that resonates with them.
• How collaborating with other people in your field can help expand your reach and attract new clients.
• The impact of email marketing, and how it's an effective way to engage with your audience and promote your services.
• How adjusting your strategies based on feedback and data can lead to better results and customer satisfaction.

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