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The Consistency Corner: Strategic Social Media for Marketing to Moms
The Consistency Corner: Strategic Social Media for Marketing to Moms is your go-to podcast for scaling mom-focused businesses through strategic social media marketing. Hosted by Ruthie Sterrett, a seasoned social media strategist and founder of a leading marketing agency, this podcast delivers actionable insights for marketing to moms and building brand authority. Whether you’re launching a mom-focused business or looking to grow an established brand, Ruthie offers proven strategies to empower mom-focused brands and amplify your message.
Drawing on her extensive marketing experience, Ruthie shares practical tools, expert interviews, and real-life case studies to help scaling mom-based businesses thrive. You’ll learn how to craft strategic social media marketing campaigns, create meaningful engagement, and drive sustainable growth while marketing to moms effectively.
At our core, we believe moms are the heart of change, and they deserve businesses that uplift and support their journeys. That’s why we’re passionate about helping mom-focused brands scale with purpose and intention. Through this podcast, we create a space for collaboration among founders, offering tactical tips and community insights to help you grow your brand authority and connect with mothers who need your solutions.
Perfect for Scaling Mom-Based Businesses and founders who want to make a lasting impact, The Consistency Corner empowers you to take your mom-focused business to the next level with expert social media strategies designed for marketing to moms.
The Consistency Corner will show you, a founder dedicated to serving moms, how to use Strategic Social Media Marketing to Market to Moms and increase your Authority as a Mom-Focused Brand.
The Consistency Corner: Strategic Social Media for Marketing to Moms
Investing in Design with EraserFarm's Cindy Haynes
In this week's episode of The Consistency Corner Podcast we have a conversation with branding and advertising agency veteran, Cindy Haynes from EraserFarm. In this episode, you'll understand the power (and cost) of great on brand design and investing in design before investing in ads. Plus we discuss a little bit about the creative process it takes for a designer or agency to really nail a brand's website or content.
As the former Sr. VP of marketing for Front Burner Brands, Cindy was directly responsible for overseeing the full-service and fast-casual national restaurants, Grillsmith, Burger 21 and The Melting Pot. Prior to joining Front Burner, she was a Sr. VP for 22squared where she managed clients like Shoe Carnival and Publix Super Markets by developing branding, traffic and sales-driving campaigns. Cindy has also managed accounts such as McDonald’s, Dollar Rent-A-Car and Melitta Coffee by creating custom promotions and programs that translated national advertising into local store marketing. She brings over 25 years of leadership across retail, integrated advertising and marketing platforms. Cindy is a proud mommy of a beautiful little girl named Olivia.
Currently, as the leader of a small boutique agency, Cindy understands the struggles small business owners often face, but also knows there is power in small. She combines her background supporting big brands in the restaurant space and as an agency leader, with the small and collaborative atmosphere her team provides to deliver powerful brand, website and content design for all types of businesses.
Connect with Cindy at:
https://eraserfarm.com or on LinkedIn
Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
