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The Consistency Corner: Strategic Social Media for Marketing to Moms
The Consistency Corner: Strategic Social Media for Marketing to Moms is your go-to podcast for scaling mom-focused businesses through strategic social media marketing. Hosted by Ruthie Sterrett, a seasoned social media strategist and founder of a leading marketing agency, this podcast delivers actionable insights for marketing to moms and building brand authority. Whether you’re launching a mom-focused business or looking to grow an established brand, Ruthie offers proven strategies to empower mom-focused brands and amplify your message.
Drawing on her extensive marketing experience, Ruthie shares practical tools, expert interviews, and real-life case studies to help scaling mom-based businesses thrive. You’ll learn how to craft strategic social media marketing campaigns, create meaningful engagement, and drive sustainable growth while marketing to moms effectively.
At our core, we believe moms are the heart of change, and they deserve businesses that uplift and support their journeys. That’s why we’re passionate about helping mom-focused brands scale with purpose and intention. Through this podcast, we create a space for collaboration among founders, offering tactical tips and community insights to help you grow your brand authority and connect with mothers who need your solutions.
Perfect for Scaling Mom-Based Businesses and founders who want to make a lasting impact, The Consistency Corner empowers you to take your mom-focused business to the next level with expert social media strategies designed for marketing to moms.
The Consistency Corner will show you, a founder dedicated to serving moms, how to use Strategic Social Media Marketing to Market to Moms and increase your Authority as a Mom-Focused Brand.
The Consistency Corner: Strategic Social Media for Marketing to Moms
The Success Equation for Your Marketing Results
Today we're talking all about the success equation and how that applies to your marketing funnel and results. Back in the very first episode we chatted all about the success equation - because it is so powerful to ensure that your getting the results you want (regardless of what area of life you're wanting results in!) The success equation is: Time + Intensity + Consistency X Belief = Results.
But how does that apply to your marketing? That's what we cover during this episode!
I covered:
- What the success equation is AND what your marketing funnel is and how they are related.
- How the belief component of the success equation is the most important - and what people struggle with the most (and why we need to keep working on our mindset 24/7)
- Intensity & Consistency and how that can lead to burnout unless you pick a pace that will actually be achievable for you in the long term.
- Where can you layer in 'one more thing' at an intensity that you can maintain.
- Why we need to celebrate the process over progress - because sometimes it takes time to see results!
Blog post mentioned:
- How To Optimize Marketing Efficiency by Setting Intentional Business Goals
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
