The Consistency Corner
Social Media is NOT a marketing strategy, just like a coffee cup isn't coffee. It's a container.
This podcast helps you fill the social media container, without the overwhem of constant content creation, AND gives actionable strategies on how to market outside of social media to amplify your message.
Host Ruthie Sterrett is a content and marketing strategist and founder of The Consistency Corner, an integrated social media marketing agency that helps brands that support moms amplify their message and mission.
On this podcast we’ll talk all things content, marketing, and entrepreneurship and cheer on brands supporting moms (because we need all the help we can get, right!?)
Ruthie loves all things strategy, personal development, calendar planning, shopping and a good glass of Sauvingion Blanc, and of course, cheering on other women in business, especially those advocating for moms.
The Consistency Corner
Who Should Use a 9 Grid? Perspective on Social Media and Visibility from COO Jordan Schanda King
In this episode, Ruthie interviews Jordan Schanda King, the founder of Easy Scaling, about the benefits of using a 9 grid on Instagram. We discuss the challenges of managing multiple Instagram accounts and the importance of having a strong online presence.
Jordan shares her personal relationship with social media and how she uses a 9 grid to establish a professional and intentional presence for her company.
We also dig into the time and effort required for branding and the need for consistent content on social media.
Jordan shares her experience as a client of The Consistency Corner and the efficiency and ease of communication in their collaboration, highlighting the importance of conversation for better information and the value of an outside perspective in crafting a business's message.
Jordan also emphasizes the power of copy and repetition in marketing and the need for visibility and PR strategies, something she has helped her clients with, inside Scaling School.
A few favorite takeaways:
- Using a 9 grid on Instagram can help establish a professional and intentional presence for your company.
- Managing multiple Instagram accounts can be challenging, and it's important to prioritize and focus on the accounts that align with your long-term goals.
- Having a strong online presence is crucial, as potential clients often look up businesses on social media and websites before making a decision.
- Branding and creating consistent content takes time and effort, but it is essential for building authority and attracting clients.
- An outside perspective can provide valuable insights and help craft your unique business messaging.
- Repetition and copywriting are powerful tools in marketing.
- Visibility and PR strategies are essential for attracting clients and building credibility.
- Choosing the right marketing strategy requires a holistic approach and consistency in execution.
Connect with Jordan on Instagram and checkout Easy Scaling's 9 Grid designed by The Consistency Corner.
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Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility!
Connect with Ruthie and The Consistency Corner on Instagram!
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