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The Consistency Corner: Strategic Social Media for Marketing to Moms
The Consistency Corner: Strategic Social Media for Marketing to Moms is your go-to podcast for scaling mom-focused businesses through strategic social media marketing. Hosted by Ruthie Sterrett, a seasoned social media strategist and founder of a leading marketing agency, this podcast delivers actionable insights for marketing to moms and building brand authority. Whether you’re launching a mom-focused business or looking to grow an established brand, Ruthie offers proven strategies to empower mom-focused brands and amplify your message.
Drawing on her extensive marketing experience, Ruthie shares practical tools, expert interviews, and real-life case studies to help scaling mom-based businesses thrive. You’ll learn how to craft strategic social media marketing campaigns, create meaningful engagement, and drive sustainable growth while marketing to moms effectively.
At our core, we believe moms are the heart of change, and they deserve businesses that uplift and support their journeys. That’s why we’re passionate about helping mom-focused brands scale with purpose and intention. Through this podcast, we create a space for collaboration among founders, offering tactical tips and community insights to help you grow your brand authority and connect with mothers who need your solutions.
Perfect for Scaling Mom-Based Businesses and founders who want to make a lasting impact, The Consistency Corner empowers you to take your mom-focused business to the next level with expert social media strategies designed for marketing to moms.
The Consistency Corner will show you, a founder dedicated to serving moms, how to use Strategic Social Media Marketing to Market to Moms and increase your Authority as a Mom-Focused Brand.
The Consistency Corner: Strategic Social Media for Marketing to Moms
Who Should Use a 9 Grid? Perspective on Social Media and Visibility from COO Jordan Schanda King
In this episode, Ruthie interviews Jordan Schanda King, the founder of Easy Scaling, about the benefits of using a 9 grid on Instagram. We discuss the challenges of managing multiple Instagram accounts and the importance of having a strong online presence.
Jordan shares her personal relationship with social media and how she uses a 9 grid to establish a professional and intentional presence for her company.
We also dig into the time and effort required for branding and the need for consistent content on social media.
Jordan shares her experience as a client of The Consistency Corner and the efficiency and ease of communication in their collaboration, highlighting the importance of conversation for better information and the value of an outside perspective in crafting a business's message.
Jordan also emphasizes the power of copy and repetition in marketing and the need for visibility and PR strategies, something she has helped her clients with, inside Scaling School.
A few favorite takeaways:
- Using a 9 grid on Instagram can help establish a professional and intentional presence for your company.
- Managing multiple Instagram accounts can be challenging, and it's important to prioritize and focus on the accounts that align with your long-term goals.
- Having a strong online presence is crucial, as potential clients often look up businesses on social media and websites before making a decision.
- Branding and creating consistent content takes time and effort, but it is essential for building authority and attracting clients.
- An outside perspective can provide valuable insights and help craft your unique business messaging.
- Repetition and copywriting are powerful tools in marketing.
- Visibility and PR strategies are essential for attracting clients and building credibility.
- Choosing the right marketing strategy requires a holistic approach and consistency in execution.
Connect with Jordan on Instagram and checkout Easy Scaling's 9 Grid designed by The Consistency Corner.
Interested in Scaling School or learning the next step to scale your business? Take the B-SAT a free business scaling aptitude test to determine your next steps in the process.
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
