The Consistency Corner: Lightening the Mental Load of Marketing
A marketing strategy podcast for mom founders who are done feeling overwhelmed by content, social media, and the pressure to “show up online” everywhere, all the time.
Hosted by Ruthie Sterrett, marketing strategist, agency owner, and founder of The Consistency Corner, this show is for the mom entrepreneur who already knows the basics of marketing but is too busy, too stretched, or too mentally maxed out to carry it all alone.
This isn’t a tactics podcast. It’s a marketing thinking partner in your earbuds.
Inside each episode, you’ll get:
Honest conversations about the mental load of marketing and motherhood
Strategic clarity on social media, content planning, and visibility without burnout
Real talk about capacity, consistency, and what it looks like to market your business without losing yourself in the process
Founder-to-founder perspective from someone who implements daily, not someone teaching theory
If marketing has started to feel like another full-time job you never applied for, this podcast will feel like a deep breath.
New episodes drop weekly. Find Ruthie at theconsistencycorner.com or @theconsistencycorner on Instagram.
The Consistency Corner: Lightening the Mental Load of Marketing
Decoding Social Media Algorithms with Andréa Jones
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Welcome to another episode of The Consistency Corner Podcast! In this episode, we're joined by social media strategist, Andréa Jones, and we're diving into all things algorithms! From understanding and optimizing the algorithms on different social media platforms, to the importance of thought leadership, and the benefits of actually being social on social media, we're covering it ALL. Tune in as Andréa shares how you can make bold moves towards growing your business through the power of social media!
In this episode, we discussed:
- Why understanding the algorithm on social media platforms is crucial for optimizing your content and reaching your target audience.
- How different social media platforms have different algorithms, and the importance of tailoring your content to each platform's algorithm.
- Knowing when to outsource social media depends on your business's needs, budget, and level of expertise.
- How being social on social media, engaging with your audience, and building relationships can help improve your visibility and reach on the platforms.
- The importance of having clear brand values, and how investing in personal development can contribute to your success in social media marketing.
Join the next Marketing Mixer, a virtual networking event for mom founders.
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
