The Consistency Corner | Instagram Alone is NOT a Marketing Strategy
Instagram is NOT a marketing strategy, just like a coffee cup isn't coffee. It's a container.
This podcast helps you fill the Instagram container, without the overwhem of constant content creation, AND gives actionable strategies on how to market outside of social media.
Host Ruthie Sterrett is a content and marketing strategist and founder of The Consistency Corner, a holistic marketing agency that helps business owners with marketing through content planning, simple marketing best practices, positive reinforcement, and done-for-you content.
On this podcast we’ll talk all things content, marketing, and entrepreneurship....especially best practices for Instagram that don't take up all your time.
Ruthie loves all things strategy, personal development, calendar planning, shopping and a good glass of Sauvingion Blanc, and of course, cheering on other women in business.
The Consistency Corner | Instagram Alone is NOT a Marketing Strategy
From Entrepreneur to CEO: Strategies for Effective Marketing and Long-term Results
Welcome to another episode of The Consistency Corner Podcast! In this solo episode, we're taking off our marketing hats, diving into the complexities of online marketing, and shedding light on the pitfalls of shiny object syndrome and misleading income claims. Drawing from real-life examples and client case studies, we're navigating through the maze of marketing strategies, highlighting the need for a strategic approach in today's ever-changing market landscape.
In this episode, you'll learn:
- Why you need to beware of shiny object syndrome and income claims in the online space. Quick fixes and gross income claims rarely deliver the promised results.
- The importance of finding a strategic marketing partner who can help you transition from being an entrepreneur to a CEO (a strategic partner looks at the bigger picture).
- Why consistent content is key to business growth.
- The importance of evaluating the effectiveness of your marketing investments and measuring the results (understanding the role of each marketing platform and its impact on your sales strategy).
- The steps for building a holistic marketing strategy, requiring data, adaptation to market changes, and a focus on long-term results.
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