The Consistency Corner: Lightening the Mental Load of Marketing
Marketing shouldn’t feel like another job you never applied for.
If you’re a female founder who’s already stretched thin — between your business, your family, and the constant pressure to “show up online” — this show will make your marketing feel lighter, calmer, and more manageable.
Hosted by marketing strategist and agency owner Ruthie Sterrett, The Consistency Corner Podcast: Lightening the Mental Load of Marketing gives you perspective, clarity, and relief — not another list of tactics to implement.
This isn’t a “how-to” marketing podcast.
It’s for the founder who already knows the basics…
but is too busy, too overloaded, or too mentally maxed out to carry her marketing alone.
Inside each episode, you’ll get:
- Founder-to-founder conversations about the pressure, isolation, and expectations women navigate in business
- Honest insights on visibility, messaging, leadership, and capacity
- Real talk about the mental load of marketing and motherhood
- Light, clear shifts that help you see what’s essential — and let go of what’s not
- Thought-leadership from someone who implements daily, not someone teaching theory
If you’ve ever felt like marketing is scattering your energy, stealing your time, or sitting on your to-do list like a weight you can’t put down, this podcast will feel like a deep breath.
Marketing can feel lighter, and it starts at The Consistency Corner
The Consistency Corner: Lightening the Mental Load of Marketing
From Entrepreneur to CEO: Strategies for Effective Marketing and Long-term Results
Welcome to another episode of The Consistency Corner Podcast! In this solo episode, we're taking off our marketing hats, diving into the complexities of online marketing, and shedding light on the pitfalls of shiny object syndrome and misleading income claims. Drawing from real-life examples and client case studies, we're navigating through the maze of marketing strategies, highlighting the need for a strategic approach in today's ever-changing market landscape.
In this episode, you'll learn:
- Why you need to beware of shiny object syndrome and income claims in the online space. Quick fixes and gross income claims rarely deliver the promised results.
- The importance of finding a strategic marketing partner who can help you transition from being an entrepreneur to a CEO (a strategic partner looks at the bigger picture).
- Why consistent content is key to business growth.
- The importance of evaluating the effectiveness of your marketing investments and measuring the results (understanding the role of each marketing platform and its impact on your sales strategy).
- The steps for building a holistic marketing strategy, requiring data, adaptation to market changes, and a focus on long-term results.
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
