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The Consistency Corner: Strategic Social Media for Marketing to Moms
The Consistency Corner: Strategic Social Media for Marketing to Moms is your go-to podcast for scaling mom-focused businesses through strategic social media marketing. Hosted by Ruthie Sterrett, a seasoned social media strategist and founder of a leading marketing agency, this podcast delivers actionable insights for marketing to moms and building brand authority. Whether you’re launching a mom-focused business or looking to grow an established brand, Ruthie offers proven strategies to empower mom-focused brands and amplify your message.
Drawing on her extensive marketing experience, Ruthie shares practical tools, expert interviews, and real-life case studies to help scaling mom-based businesses thrive. You’ll learn how to craft strategic social media marketing campaigns, create meaningful engagement, and drive sustainable growth while marketing to moms effectively.
At our core, we believe moms are the heart of change, and they deserve businesses that uplift and support their journeys. That’s why we’re passionate about helping mom-focused brands scale with purpose and intention. Through this podcast, we create a space for collaboration among founders, offering tactical tips and community insights to help you grow your brand authority and connect with mothers who need your solutions.
Perfect for Scaling Mom-Based Businesses and founders who want to make a lasting impact, The Consistency Corner empowers you to take your mom-focused business to the next level with expert social media strategies designed for marketing to moms.
The Consistency Corner will show you, a founder dedicated to serving moms, how to use Strategic Social Media Marketing to Market to Moms and increase your Authority as a Mom-Focused Brand.
The Consistency Corner: Strategic Social Media for Marketing to Moms
Mastering Bundles In Your Marketing Strategy with Kate Doster
In this episode, Ruthie interviews Kate Doster about the strategy of building and hosting online bundles. They discuss the benefits of bundles, the difference between hosting and participating in a bundle, common mistakes to avoid, and the strategy between paid and free bundles.
In this conversation, Kate Doster shares insights on being authentic in your communication and using filters to connect with your audience. She emphasizes the importance of using your own voice and not trying to be someone you're not and she talks about the importance of consistency and shares her personal journey with powerlifting.
Takeaways
- Bundles can be a powerful strategy for list building and generating revenue.
- Hosting a bundle allows you to curate the experience, build strong connections with contributors, and have more control over the promotion.
- Common mistakes to avoid when hosting a bundle include neglecting your own products, not curating a variety of high-quality items, and not having a tech backup plan.
- Planning and communication are key to a successful bundle, and it's important to align your brand values with the experience you provide. Be yourself and use your own voice in your communication.
Connect with Kate:
Kate’s Website – www.katedoster.com
Kate’s Instagram handle – @kate_doster
Kate’s Podcast – The Do The Brave Thing Online Business Podcast Apple Podcast | Spotify
Free gift #1 – List Blitz Masterclass – Learn how to explode your list (and bottom line) hosting bundles
Free gift #2 – Get 2 Years Worth of Planned Email Ideas
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
