The Consistency Corner: Lightening the Mental Load of Marketing
A marketing strategy podcast for mom founders who are done feeling overwhelmed by content, social media, and the pressure to “show up online” everywhere, all the time.
Hosted by Ruthie Sterrett, marketing strategist, agency owner, and founder of The Consistency Corner, this show is for the mom entrepreneur who already knows the basics of marketing but is too busy, too stretched, or too mentally maxed out to carry it all alone.
This isn’t a tactics podcast. It’s a marketing thinking partner in your earbuds.
Inside each episode, you’ll get:
Honest conversations about the mental load of marketing and motherhood
Strategic clarity on social media, content planning, and visibility without burnout
Real talk about capacity, consistency, and what it looks like to market your business without losing yourself in the process
Founder-to-founder perspective from someone who implements daily, not someone teaching theory
If marketing has started to feel like another full-time job you never applied for, this podcast will feel like a deep breath.
New episodes drop weekly. Find Ruthie at theconsistencycorner.com or @theconsistencycorner on Instagram.
The Consistency Corner: Lightening the Mental Load of Marketing
If I Was Your CMO: Transitioning from Entrepreneur to CEO
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Welcome to the first installment of our new monthly series, "If I Was Your CMO," where Ruthie, a fractional Chief Marketing Officer, shares top-tier marketing strategies and insights. In today's episode we cover distinctions between an entrepreneur and a CEO and discuss when to transition to focus on strategic growth. This series is designed for CEOs ready to elevate their marketing and drive business growth without being overwhelmed by the operational details.
In This Episode, You'll Discover:
- The Role of a CMO: Understand the pivotal role of a Chief Marketing Officer and how it aligns with your needs as a CEO.
- Entrepreneur vs. CEO: Learn the critical transition from handling day-to-day tasks to focusing on strategic growth and leadership.
- Delegating for Growth: Insights into effective delegation, outsourcing, and utilizing strategic partners to enhance your marketing efforts.
- Upcoming Topics: Get a sneak peek into future episodes, including how to master brand consistency to boost customer loyalty.
Join Our Exclusive Email Series:
Don’t miss out on additional tips and strategies that aren’t covered in the podcast. Subscribe to our 'If I Was Your CMO' newsletter for monthly insights.
Stay tuned for actionable advice that will not only guide your marketing efforts but also enhance your role as a CEO, ensuring your business continues to thrive in competitive markets.
Join the next Marketing Mixer, a virtual networking event for mom founders.
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner