The Consistency Corner: Lightening the Mental Load of Marketing
Marketing shouldn’t feel like another job you never applied for.
If you’re a female founder who’s already stretched thin — between your business, your family, and the constant pressure to “show up online” — this show will make your marketing feel lighter, calmer, and more manageable.
Hosted by marketing strategist and agency owner Ruthie Sterrett, The Consistency Corner Podcast: Lightening the Mental Load of Marketing gives you perspective, clarity, and relief — not another list of tactics to implement.
This isn’t a “how-to” marketing podcast.
It’s for the founder who already knows the basics…
but is too busy, too overloaded, or too mentally maxed out to carry her marketing alone.
Inside each episode, you’ll get:
- Founder-to-founder conversations about the pressure, isolation, and expectations women navigate in business
- Honest insights on visibility, messaging, leadership, and capacity
- Real talk about the mental load of marketing and motherhood
- Light, clear shifts that help you see what’s essential — and let go of what’s not
- Thought-leadership from someone who implements daily, not someone teaching theory
If you’ve ever felt like marketing is scattering your energy, stealing your time, or sitting on your to-do list like a weight you can’t put down, this podcast will feel like a deep breath.
Marketing can feel lighter, and it starts at The Consistency Corner
The Consistency Corner: Lightening the Mental Load of Marketing
Summer Re-Run: Understanding the Sales Equation to Set Intentional Business Goals that Guide Marketing Strategy
As we head into the heat summer season, it's time to take a step back and re-evaluate your business goals, in order to guide your marketing strategy. This throwback episode is a deep dive in a timeless exercise of working backwards to reverse engineer your business goals, so you can evaluate what marketing activations and content make the most sense for your business.
Takeaways
- The importance of reevaluating marketing strategy and taking a step back to focus on intentional business goals.
- Understanding the sales equation and its components, including traffic, conversion rate, average order value, and units per transaction.
- The impact of business goals on marketing strategy and the need to define baselines for sales, average order value, number of transactions, and traffic.
- The relationship between content strategy, marketing activations, and promotional strategy in achieving business goals.
Want to brainstorm with Ruthie on how to achieve your business goals through marketing? Book a CMO consultation to learn more!
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
