The Consistency Corner
Social Media is NOT a marketing strategy, just like a coffee cup isn't coffee. It's a container.
This podcast helps you fill the social media container, without the overwhem of constant content creation, AND gives actionable strategies on how to market outside of social media to amplify your message.
Host Ruthie Sterrett is a content and marketing strategist and founder of The Consistency Corner, an integrated social media marketing agency that helps brands that support moms amplify their message and mission.
On this podcast we’ll talk all things content, marketing, and entrepreneurship and cheer on brands supporting moms (because we need all the help we can get, right!?)
Ruthie loves all things strategy, personal development, calendar planning, shopping and a good glass of Sauvingion Blanc, and of course, cheering on other women in business, especially those advocating for moms.
The Consistency Corner
Summer Re-Run: Understanding the Sales Equation to Set Intentional Business Goals that Guide Marketing Strategy
As we head into the heat summer season, it's time to take a step back and re-evaluate your business goals, in order to guide your marketing strategy. This throwback episode is a deep dive in a timeless exercise of working backwards to reverse engineer your business goals, so you can evaluate what marketing activations and content make the most sense for your business.
Takeaways
- The importance of reevaluating marketing strategy and taking a step back to focus on intentional business goals.
- Understanding the sales equation and its components, including traffic, conversion rate, average order value, and units per transaction.
- The impact of business goals on marketing strategy and the need to define baselines for sales, average order value, number of transactions, and traffic.
- The relationship between content strategy, marketing activations, and promotional strategy in achieving business goals.
Want to brainstorm with Ruthie on how to achieve your business goals through marketing? Book a CMO consultation to learn more!
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Connect with Ruthie and The Consistency Corner on Instagram!
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