The Consistency Corner | Instagram Alone is NOT a Marketing Strategy
Instagram is NOT a marketing strategy, just like a coffee cup isn't coffee. It's a container.
This podcast helps you fill the Instagram container, without the overwhem of constant content creation, AND gives actionable strategies on how to market outside of social media.
Host Ruthie Sterrett is a content and marketing strategist and founder of The Consistency Corner, a holistic marketing agency that helps business owners with marketing through content planning, simple marketing best practices, positive reinforcement, and done-for-you content.
On this podcast we’ll talk all things content, marketing, and entrepreneurship....especially best practices for Instagram that don't take up all your time.
Ruthie loves all things strategy, personal development, calendar planning, shopping and a good glass of Sauvingion Blanc, and of course, cheering on other women in business.
The Consistency Corner | Instagram Alone is NOT a Marketing Strategy
Marketing Trends to Watch in the Second Half of 2024
In this episode of The Consistency Corner podcast, Ruthie Sterrett returns from a summer hiatus to discuss eight key marketing trends shaping the landscape in the latter half of 2024. As a marketing strategist and founder of The Consistency Corner, Ruthie offers valuable insights to help businesses stay ahead of the curve and prepare for future success.
Trends Covered:
- The rise of shorter podcasts and its impact on content strategy
- Declining engagement across social media platforms and how to adapt
- Increase in social media advertising and its implications for businesses
- The emergence of micro offers from service providers
- The continued relevance of Manychat in marketing automation
- Meta's ongoing push for Threads and its potential for community building
- Instagram's shift in metrics for Reels: from plays to views
- How generative AI is changing Google search results and what it means for SEO
Ruthie emphasizes the importance of staying agile and experimental in your marketing efforts. She also reminds listeners that as a CEO, you don't have to wear the CMO hat – partnering with a strategic marketing expert can help elevate your business to the next level.
Whether you're DIYing your marketing, leading a team, or considering outsourcing, this episode provides valuable insights to help you navigate the ever-changing marketing landscape.
Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.
Connect with Ruthie and The Consistency Corner on Instagram!
Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!
