The Consistency Corner
Social Media is NOT a marketing strategy, just like a coffee cup isn't coffee. It's a container.
This podcast helps you fill the social media container, without the overwhem of constant content creation, AND gives actionable strategies on how to market outside of social media to amplify your message.
Host Ruthie Sterrett is a content and marketing strategist and founder of The Consistency Corner, an integrated social media marketing agency that helps brands that support moms amplify their message and mission.
On this podcast we’ll talk all things content, marketing, and entrepreneurship and cheer on brands supporting moms (because we need all the help we can get, right!?)
Ruthie loves all things strategy, personal development, calendar planning, shopping and a good glass of Sauvingion Blanc, and of course, cheering on other women in business, especially those advocating for moms.
The Consistency Corner
Why YouTube Belongs in Your Marketing Ecosystem with LaShonda Brown
On this episode of The Consistency Corner Podcast, host Ruthie Sterrett welcomes award-winning tech educator and YouTube expert, LaShonda Brown. Together, they discuss how YouTube can become an integral part of your marketing strategy and business growth.
Key takeaways:
- Leveraging YouTube for passive income generation
- The power of live streaming for service providers
- Creating engaging content without burnout
- Optimizing your YouTube channel to drive traffic to your offers
- Balancing authenticity with strategic content creation
- Integrating content creation with client work
- Common pitfalls to avoid when starting a YouTube channel
- The impact of "reckless generosity" in business
LaShonda shares her journey from service provider to full-time content creator, now working a 20-hour week with steady income from YouTube. This episode offers insights for entrepreneurs at all stages looking to leverage YouTube in their marketing ecosystem.
Connect with LaShonda:
YouTube: https://youtube.com/lashondambrown
Instagram: https://www.instagram.com/lashondambrown/
LinkedIn: https://www.linkedin.com/in/lashondabrown/
Workshops: https://www.lashondabrown.com/youtube-workshops
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Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility!
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