The Consistency Corner: Strategic Social Media for Marketing to Moms

Why YouTube Belongs in Your Marketing Ecosystem with LaShonda Brown

Ruthie Sterrett | Holistic Marketing Strategist Episode 190

On this episode of The Consistency Corner Podcast, host Ruthie Sterrett welcomes award-winning tech educator and YouTube expert, LaShonda Brown. Together, they discuss how YouTube can become an integral part of your marketing strategy and business growth.

Key takeaways:  

  • Leveraging YouTube for passive income generation
  • The power of live streaming for service providers
  • Creating engaging content without burnout
  • Optimizing your YouTube channel to drive traffic to your offers
  • Balancing authenticity with strategic content creation
  • Integrating content creation with client work
  • Common pitfalls to avoid when starting a YouTube channel
  • The impact of "reckless generosity" in business

LaShonda shares her journey from service provider to full-time content creator, now working a 20-hour week with steady income from YouTube. This episode offers insights for entrepreneurs at all stages looking to leverage YouTube in their marketing ecosystem.

Connect with LaShonda:
YouTube: https://youtube.com/lashondambrown
Instagram: https://www.instagram.com/lashondambrown/
LinkedIn: https://www.linkedin.com/in/lashondabrown/
Workshops: https://www.lashondabrown.com/youtube-workshops 



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