The Consistency Corner: Strategic Social Media for Marketing to Moms
The Consistency Corner: Strategic Social Media for Marketing to Moms is your go-to podcast for scaling mom-focused businesses through strategic social media marketing. Hosted by Ruthie Sterrett, a seasoned social media strategist and founder of a leading marketing agency, this podcast delivers actionable insights for marketing to moms and building brand authority. Whether you’re launching a mom-focused business or looking to grow an established brand, Ruthie offers proven strategies to empower mom-focused brands and amplify your message.
Drawing on her extensive marketing experience, Ruthie shares practical tools, expert interviews, and real-life case studies to help scaling mom-based businesses thrive. You’ll learn how to craft strategic social media marketing campaigns, create meaningful engagement, and drive sustainable growth while marketing to moms effectively.
At our core, we believe moms are the heart of change, and they deserve businesses that uplift and support their journeys. That’s why we’re passionate about helping mom-focused brands scale with purpose and intention. Through this podcast, we create a space for collaboration among founders, offering tactical tips and community insights to help you grow your brand authority and connect with mothers who need your solutions.
Perfect for Scaling Mom-Based Businesses and founders who want to make a lasting impact, The Consistency Corner empowers you to take your mom-focused business to the next level with expert social media strategies designed for marketing to moms.
The Consistency Corner will show you, a founder dedicated to serving moms, how to use Strategic Social Media Marketing to Market to Moms and increase your Authority as a Mom-Focused Brand.
The Consistency Corner: Strategic Social Media for Marketing to Moms
Why YouTube Belongs in Your Marketing Ecosystem with LaShonda Brown
On this episode of The Consistency Corner Podcast, host Ruthie Sterrett welcomes award-winning tech educator and YouTube expert, LaShonda Brown. Together, they discuss how YouTube can become an integral part of your marketing strategy and business growth.
Key takeaways:
- Leveraging YouTube for passive income generation
- The power of live streaming for service providers
- Creating engaging content without burnout
- Optimizing your YouTube channel to drive traffic to your offers
- Balancing authenticity with strategic content creation
- Integrating content creation with client work
- Common pitfalls to avoid when starting a YouTube channel
- The impact of "reckless generosity" in business
LaShonda shares her journey from service provider to full-time content creator, now working a 20-hour week with steady income from YouTube. This episode offers insights for entrepreneurs at all stages looking to leverage YouTube in their marketing ecosystem.
Connect with LaShonda:
YouTube: https://youtube.com/lashondambrown
Instagram: https://www.instagram.com/lashondambrown/
LinkedIn: https://www.linkedin.com/in/lashondabrown/
Workshops: https://www.lashondabrown.com/youtube-workshops
Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
