The Consistency Corner
Social Media is NOT a marketing strategy, just like a coffee cup isn't coffee. It's a container.
This podcast helps you fill the social media container, without the overwhem of constant content creation, AND gives actionable strategies on how to market outside of social media to amplify your message.
Host Ruthie Sterrett is a content and marketing strategist and founder of The Consistency Corner, an integrated social media marketing agency that helps brands that support moms amplify their message and mission.
On this podcast we’ll talk all things content, marketing, and entrepreneurship and cheer on brands supporting moms (because we need all the help we can get, right!?)
Ruthie loves all things strategy, personal development, calendar planning, shopping and a good glass of Sauvingion Blanc, and of course, cheering on other women in business, especially those advocating for moms.
The Consistency Corner
When Inconsistency is OK in Marketing
In this episode of The Consistency Corner podcast, Ruthie Sterrett discusses the importance of consistency in business while also acknowledging that there are times when inconsistency is necessary. She shares her journey to entrepreneurship, the challenges she faced as a working mom, and her desire to create a supportive environment for other women.
Ruthie emphasizes the need for alignment in business and how her focus has shifted towards helping brands that serve moms. She also announces changes to the podcasting strategy, indicating a more flexible, inconsistent, approach moving forward.
Takeaways
- Consistency is crucial, but inconsistency can be okay.
- Ruthie's journey reflects the challenges of working moms.
- Social media should be part of a broader strategy.
- Finding alignment in business is essential for success.
- Helping brands that serve moms is the mission.
- Networking with like-minded founders is invaluable.
- Moms play a vital role in shaping the future.
- Creating a supportive work environment is important.
- Ruthie encourages sharing business pivots and shifts.
Keywords: consistency, business, marketing, social media, entrepreneurship, working moms, branding, agency, podcast, networking
Are you a founder that supports moms? Join us on November 15th, 2024 in the Seasonal Social Media Mixer!
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