
The Consistency Corner: Strategic Social Media for Marketing to Moms
The Consistency Corner: Strategic Social Media for Marketing to Moms is your go-to podcast for scaling mom-focused businesses through strategic social media marketing. Hosted by Ruthie Sterrett, a seasoned social media strategist and founder of a leading marketing agency, this podcast delivers actionable insights for marketing to moms and building brand authority. Whether you’re launching a mom-focused business or looking to grow an established brand, Ruthie offers proven strategies to empower mom-focused brands and amplify your message.
Drawing on her extensive marketing experience, Ruthie shares practical tools, expert interviews, and real-life case studies to help scaling mom-based businesses thrive. You’ll learn how to craft strategic social media marketing campaigns, create meaningful engagement, and drive sustainable growth while marketing to moms effectively.
At our core, we believe moms are the heart of change, and they deserve businesses that uplift and support their journeys. That’s why we’re passionate about helping mom-focused brands scale with purpose and intention. Through this podcast, we create a space for collaboration among founders, offering tactical tips and community insights to help you grow your brand authority and connect with mothers who need your solutions.
Perfect for Scaling Mom-Based Businesses and founders who want to make a lasting impact, The Consistency Corner empowers you to take your mom-focused business to the next level with expert social media strategies designed for marketing to moms.
The Consistency Corner will show you, a founder dedicated to serving moms, how to use Strategic Social Media Marketing to Market to Moms and increase your Authority as a Mom-Focused Brand.
The Consistency Corner: Strategic Social Media for Marketing to Moms
The Truth About Time Management for Working Moms with Laura Davis
If you’ve ever felt like your calendar is running you instead of the other way around, this episode is for you. Ruthie sits down with Laura Davis—time management coach, mom, and founder of the Time Management Academy—for a real conversation on what productivity looks like for working moms in 2025.
With a background in research and her own lived experience navigating IVF, corporate chaos, and entrepreneurship, Laura has built a framework that works with your life—not against it. Spoiler alert: most time management strategies were built for men and simply don’t translate to the mental load and complexity moms carry daily.
Laura breaks down the four pillars of her time management method: principles, skills, mindset, and bandwidth awareness. Learn why paper planners alone aren’t enough, how to rebuild your time systems to support your actual life, and what it really means to create a calendar strategy that gives you space to breathe.
Whether you’re balancing corporate life, motherhood, or a growing business—this episode is your permission slip to stop doing it all and start doing it differently.
Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
Ruthie Sterrett (00:01.6) Welcome back to another episode of the consistency corner podcast. And this episode is for you. If you've ever felt like your calendar is running you instead of the other way around, which I think most moms can relate to, but I'm really excited for our conversation today with Laura Davis, time management coach, mom and founder of the time management academy, where she helps working moms manage their time calendar and life without choosing between their dreams and families. And she's walked this path. She's gone through IVF, corporate chaos, building her own business. Also, she just moved, which I think we all know is a huge time suck right there, but she's got real deal strategies that actually work. So Laura, thank you so much for being here. I'm excited to get into this conversation today. Laura Davis (00:47.822) I am so excited to be here, Ruthie. I feel like this has been a long time coming. So thank you so much for having Ruthie Sterrett (00:53.794) Yeah, so when it comes to time management and productivity, what do you find that most moms get wrong around productivity? Laura Davis (01:03.32) Yeah, so I would say the number one thing is that they are listening to people and to books and to podcasts that were developed and written by and for men. And don't get me wrong, I love all the guys out there if there are any listening to this, but when it comes to time management and productivity, a lot of the philosophies and the data are rooted in a man's life, which is very different than a mom's life, especially a working mom's life. And so I would say that's probably the number one mistake is listening to like tips and hacks and tricks that really are not developed for working moms. And so when you're trying to apply this, like what seems to be a simple tip or trick, When you're trying to apply that to your life as a working mom, it likely is just not going to stick long term because it wasn't built for the complexities of our lives as working moms. Ruthie Sterrett (02:04.652) Yeah, because the research was not done on people who are balancing this demand and that demand and hormone cycles and cultural expectations and the way our brains work. I almost even think about it as like you wouldn't take parenting strategies for a newborn and use them on a teenager. Like it's the same thing. Like if the research and the strategies were built around cohort A and you're in cohort B, And then you find yourself like shaming yourself because this didn't work or that didn't work. And then you're like, my God, what's wrong with me? Like, it's nothing wrong with you. It's wrong with the strategy. Laura Davis (02:42.562) Yeah, yeah, and there's, you know, there's so many popular, like authors and, and podcast hosts who I have a lot of respect for that are men. And it's not that what they're saying is necessarily wrong. It's more that they're not giving you the context of what they're sharing. So a really good example is like James Clear with Atomic Habits. I love him and I think his book is fantastic. If you can go into it knowing that he is a man who does not have the same complexities as a working mom. And so when you're reading his book and you're trying to apply the things that he's teaching, again, his science and his data is not wrong, but it also does not account for what is such a complex life of a working mom. And so my philosophy and the reason that I truly believe that I'm here is to be that gap, right? To be that bridge between those two gaps where there is all of this really great science and data of how to manage your time really effectively, how to be super productive. And then my mission in this world is to create that bridge between that data and that science and research and apply it specifically to working moms, very specifically to working moms. Ruthie Sterrett (04:04.194) Yeah. So what made you, and I love that you feel called to do that, that that is your mission. As you figured it out for yourself, what called you to add running a business to an already full plate? Laura Davis (04:20.812) Yeah, so, you know, it's really interesting because this is an interesting story to me and I feel like it's still developing even to this day. But I originally, you know, back in 2017 when we had to go through IVF, that was really what started my whole time management journey because that's when I started to dig into the research. I'm a research and data nerd. I used to be a managing editor for a clinical journal. like, I love research, right? And I started to dig into the science of it. And what I found was that exact thing that like, it's all created by and for men. And so I started to tweak everything and mold it and change it to work for me as a working mom at the time, because I also had a stepdaughter. So I was already a working mom and I was trying to get pregnant going through IBF. And then eventually I had my daughter. And at first, when I started my entrepreneurial journey, it was in network marketing. And it really was to be able to be home with her. But when 2020 hit and I was already trying to transition to working remotely, even before 2020 happened. So when that, I just continued working remotely. And then A couple of years, about three years ago, I switched jobs to a different company that was a hundred percent remote only. and so since I've switched, my entrepreneurial journey is actually changing. I don't want to leave corporate America. I actually really love my corporate job. I love the stability that I have. love the benefits that I have, and I love that it's a remote first company that I work for. Ruthie Sterrett (05:52.974) Mm-hmm. Laura Davis (06:07.298) And they're actually very supportive of my business. And so it's really been fun actually to transition from wanting to be an entrepreneur for selfish reasons of wanting to stay home and not have to go into an office to now I'm an entrepreneur because it's something that I feel called to do. It is my mission in life and I am able to live out that mission. and live out that purpose without necessarily having those insane pressures of being a full-time entrepreneur because I still have the security of my full-time job. But I love both worlds. And so, you know, I'm a manifesting generator if anybody likes human design. And so I am not meant to have one thing. I'm not meant to stick with one thing. And I've really embraced that about myself. Ruthie Sterrett (06:43.33) Wow. Ruthie Sterrett (06:57.334) Yeah, and I think that as people go through their entrepreneurial journey, and I always love to ask this question and hear from people, your why changes, your goals change, your situation changes. But for you, I think that like deep calling of, figured this out and other moms need to know this has always been there. So after you dug into the research, how is your framework now different? from like the hustly color-coded planner advice that's already out there. Laura Davis (07:31.768) Yeah, yeah, so my framework, you know, I'm not gonna lie, it is a digital first approach because I truly believe that as a working mom, I don't think relying primarily on a paper planner is the best use of helping to manage your life. However, I have a philosophy that it is a digital first philosophy, but I'm not going to take away anything that's already working for you. And so as we go through the process, it's a four pillar framework and the four pillars are the principles of time management, the skills of time management, the mindset of time management, and then also your bandwidth awareness. So how much capacity do you actually have? And as we work through those four pillars, we're quite literally breaking down the way that you manage your time, your schedule and your life. And we're rebuilding it kind of like a phoenix rising from the ashes. We're rebuilding this beautiful new system for you to manage your life and, really allowing that system to bear the mental load for you. And so that's kind of the ultimate goal right at the end of it is that you feel really good about how you're spending your time. You feel really good about the system we've created to manage your time and You feel like that system is helping you manage yourself, your schedule, your time, your life. And it's not something that you're constantly having to like drag yourself through the mud to try to do. Cause for a lot of people, when it comes to planning, they're like, I feel like I'm literally trying to just drag myself through a pit of mud. It's so difficult and managing your time should be, it should feel very easy for you. It should feel very simple. should not be daunting. And so that's what happens after you go through the four pillar framework. Ruthie Sterrett (09:24.11) I think that capacity piece is so interesting and bandwidth because I know for me that's probably why it often feels hard because I'm trying to fit more into the cup than will actually fit. Laura Davis (09:32.132) Thank you. Laura Davis (09:37.548) Yeah, yeah, it's, we spend an entire week on that, on the bandwidth awareness, and I've actually created this tool for all of my clients, because again, we're gonna show the geeky side, it is a spreadsheet, but we actually go through an exercise where we calculate truly how many hours you have each month, we look six months ahead, and we say how many hours do you have available in each month over the next six months, and then we look at, here are the, things that you want to accomplish in those next six months, do we actually have the correct number of hours to accomplish those things? And if we don't, then we strategize where to rearrange things, how to move things around, maybe how to pivot, how to save time in other areas of your life to make more time for your goals. And so that's one of my favorite weeks in Time Management Academy. It's so much fun to go through that exercise and come out the other side and see kind of the light bulbs go off of like, this is actually how many hours I Ruthie Sterrett (10:41.068) Yeah, so I know you have a free challenge for moms to master your work week. And when you're talking about pivoting and moving things around, I think for lot of entrepreneurs, they have that freedom. But even sometimes entrepreneurs don't because you have client demands and you have teams depending upon you. So tell me a little bit about that master your work week challenge and how that is like a great way to test this out. Laura Davis (11:06.318) Yeah, yeah. So Master Your Workweek Challenge is a wonderful free resource. It takes you through five days of a challenge and each day is less than 15 minutes. And it gives you a very actionable framework, kind of like a mini version of my four pillar framework. It's a mini version of that that you can literally start implementing today. And it is super easy to implement. It is not complicated. It does not require some you know, sophisticated AI generated app that you have to download on your phone. It is something that you can do directly in either a planner. If you're still a paper planner user, you can do this. You can do it in Google calendar, whatever method you are using currently to manage your time. Master your work week challenge fits right into that. And it also comes with a workbook. So if you currently have nothing that you're using to really manage your time and you're looking to kind of build your way up to that. There's a workbook that's included and it has the exercises that you need to do every single day. And it builds on itself and it's a repeatable process. You can literally do it every single week for the rest of your life if you want to. Ruthie Sterrett (12:15.606) Yeah, you what you said something earlier about the system carrying the mental load of time management. And I think so often that like that's what we want our calendar to do for us. That's what we want our planner to do for us. But if the process is not repeatable, it's not actually doing it for us. It's just like the hammer in the toolbox. Like it's not actually hammering because we don't know how to use it. Laura Davis (12:41.73) Yep, exactly. Yeah, exactly. And it really should, it should be able to bear the mental load for you. And I'll give you a really good example that actually just happened last week. So Harper's going into first grade this year. And so last year when we were prepping for kindergarten, there was a lot of things that, you you don't know what you don't know yet, right? Because I hadn't been through it yet. Or well, I should say I hadn't been through it. Ruthie Sterrett (12:44.235) Yeah. Laura Davis (13:08.42) in a very long time. stepdaughter is 16. I was there for kindergarten for her, it was a long, was 10 years ago, right? So there was a lot that I didn't know. And so as I was going through kindergarten, I started to build things into my calendar system that would help me this year. So last week, I actually got a reminder to check Harper's schools website because they have a program where you can pre-order all of their school supplies from them. and they're delivered to their classroom on the first day of school. Like you literally don't have to deal with Walmart or any of that kind of stuff. And so I checked the website last week. Sure enough, they were ready and I ordered them. Her school supplies are marked off on my list. And that I had a prompt from my calendar to do that last week. And I had created that prompt last year. So I never had to wait to be prompted this year or wait until the week before school to think about her school supplies. Ruthie Sterrett (13:51.053) Mm-hmm. Ruthie Sterrett (13:59.458) Mm-hmm. Laura Davis (14:07.212) And so when I say that it takes the mental load, it should bear the mental load for you. That is probably the most recent realistic example that I can give where I never had to think about school supplies beforehand. And I don't have to think about them again after because it's all taken care of. Ruthie Sterrett (14:22.102) Yeah. Yeah. So it's not necessarily about squeezing more into your calendar. It's about using tools, using systems to protect your time, protect your energy, and then knowing what actually deserves your time. Right? Yeah. So let's talk a little bit about that. Like knowing what actually reserves, deserves your time and what you actually need to do. You can't always outsource your Laura Davis (14:37.314) Mm-hmm, exactly. Ruthie Sterrett (14:48.64) zone of genius and obviously for you like studying this time management and digging into the data and figuring out strategies and systems like that's your zone of genius. So when it thinks when you think about your business, are there any things today, particularly around marketing or social media that for you are like, man, this is a time sack. I wish I could get this off my to do list. Laura Davis (15:11.308) Yeah, mean social media in general is probably the number one thing that, you know, I just feel like I spend so much time on is the content creation and I love creating the thought leadership side of things. So, you know, when I'm creating my YouTube videos, I love that. And then repurposing them, that's where you start to get in the weeds, right? You have to write all the captions. You have to create all of the Instagram reels or the carousel posts or the Pinterest pins and you have to come up with captions for all of those and the tags and the links and all of that stuff. And that to me, even as, I do marketing full time, right, in my corporate job. So even as somebody who's an expert in marketing, I still know in my business that that is the number one thing that I can outsource and offload to someone else to open up more of my free time. And I've actually gotten it down to like precisely how much time that would save me. And it's about five to eight hours a week that I am spending on social media, you know, ideation, creation, scheduling, all of that. And that when you're looking at, know, especially somebody like me who works full time, I already work 40 hours a week, if not more. And then my business, plus I don't want to sacrifice any time with my family. Ruthie Sterrett (16:16.747) Yeah. Laura Davis (16:35.286) If there is one task that is sucking up five to eight hours of my week, to me that is a no-brainer that it's something that you should outsource when your business gets to that point that you're able to outsource things 100%. Ruthie Sterrett (16:49.08) think that's so huge that you've measured it and you know. And one of the things that I often hear from founders that we work with is they don't know how long, they actually don't know how long it takes because they've become so inconsistent that it's, because it's drained them because they were on the hamster wheel for such a long time and we're DIYing and we're in that space. And then they get to the point that they're like, okay, something has to give, this is going to be the things that I'm going to offload. Laura Davis (17:01.636) Mm-hmm. Ruthie Sterrett (17:15.842) They're like, but I don't even know if it's going to save me that much time because I've stopped doing it. But then what I hear from people is that it, it like lightens the creative burden of thinking about it because that even you can say the five to eight hours, but there's also the like, I'm in the shower and I'm thinking about a caption. I'm washing dishes and I'm thinking about a hook or, or whatever. Laura Davis (17:27.822) Mm-hmm. Yeah. Laura Davis (17:39.522) Yep. Yep. Exactly. Yeah. it's, it is social media is, it is so beneficial. And for my business personally, social media is my middle of funnel, right? So if you have like your sales funnel, the top of funnel for me is like podcast, guesting, my YouTube episodes, guest speaking, you know, like blog articles, things like that. My middle of funnel is my social media. And that to me is one of the most important areas of your sales funnel because that's where you're getting to know people. That's where you're nurturing people. That's where they're gaining trust with you. And so it is such a critical component of a marketing plan that I know it's so important, but I also know that I don't always have the time to dedicate to it. And so being able to have someone help with that and do it consistently, because that's where things start to change. When you start to do it consistently, you start to see momentum, you start to see change, and then I'm able to nurture all of the people who come into my environment. Ruthie Sterrett (18:46.7) Yeah, and I think that's really important too. Like you said, you've identified that for you, social media is middle of funnel. And for every single business owner, it is different. For some people, it is top of funnel. For some people, it is bottom of funnel. For some people, it is all three. And knowing what job it has is, I think, step number one in determining, can you outsource? What sort of support do you need? But if you just, and I hate to say this because I think there are a lot of very talented VAs who could absolutely help people get social media off their plate. But if you don't already know what social media's job is and asking a VA to take it over for you without giving them the strategy and the understanding of what you want it to do, like you're not setting them up for success, right? Laura Davis (19:35.63) Right, right. And then it becomes, you know, you also don't have someone to be that strategic partner with you who is a social media expert because you could hand over, you know, all of the captions for that week, all of the concepts for that week, but if they don't know social media strategy, then you're actually not getting as much results as you possibly could. Whereas if you were to hire somebody who is a social media expert, who is a marketing expert, maybe you are handing them over like, hey, here's my content plan this week. I need your help creating them and scheduling them, right? But that social media expert could say, hey, I saw that you had this planned for this day. I think if we make this tweak and kind of shift it this way, that it's gonna help more on your sales side or it's gonna help more on your nurturing side because they understand the strategy behind So I 100 % agree with you. Ruthie Sterrett (20:32.056) Yeah, and the customer journey and staying on top of trends and algorithm changes and platform updates because all of those things are time consuming as well, right? Yeah, yeah, for sure. So when you think about your content and I love that you do your YouTube channel and that you spend a lot of time repurposing that because... Laura Davis (20:43.854) Yeah, yeah, very much so, very much so. Ruthie Sterrett (20:57.452) If I could like have a gift from every client I ever work with, it would be that they have a long form content piece such as a podcast or a blog or a book or whatever. But how do you manage your workflow when it comes to planning the podcast and get yourself staying consistent with that? Laura Davis (21:17.762) Yeah, so I think one, want to note something on this really quickly for the audience because planning and managing your time are two very separate skill sets. Right? So you could be really good at creating a plan. You could be the best planner in the entire world, but your ability to execute that plan within time management skills might need some work. On the reverse side, you could be really good at Ruthie Sterrett (21:27.224) Ooh, okay, that's a good one. Laura Davis (21:46.974) nailing your calendar and following everything that your calendar says, but you struggle to make a six month plan. Like you couldn't do that to save your life if you had to, right? Those are two separate skill sets. What I have found is that it is rare, it's possible, but it's rare for someone to be naturally good at both, right? And so that before I, before I give you my answer, I think that's a really important caveat to know because it's something that I work. Ruthie Sterrett (22:07.424) Okay. Laura Davis (22:15.64) with clients in both capacities. we have not, I have a separate offer for folks who really need to work on planning and they want to create like a 90 day plan. And then separate from that is time management academy where you learn the actual four pillar framework that I have for time management, but two separate skillsets, right? And a lot of people won't realize that. So when it comes to my actual workflow for how I manage this, the way that I look at things is I plan kind of my year Ruthie Sterrett (22:34.23) Now. Now. Laura Davis (22:45.708) at a time. So I look at like big chunks of what does my year look like? What does work trips look like that I know of, family vacations, launches for Time Management Academy, things like what's that big macro picture, right? And then I plan a quarter at a time. So then I look at, and I start doing this. So let's say for like quarter one, which is January, February, and March, I will start planning that in November. So like a month and a half in advance of when the quarter starts. That's when I'll start to look like, okay, when are my specific launches? Like when is my open cart? When am I doing my free workshop to lead into that? What are my offer focuses outside of a launch? So I only offer, I technically only launch twice a year. And those launches are for the cohorts inside Time Management Academy. I only do them twice a year, February and September. So those are my big launch times. Ruthie Sterrett (23:17.976) Mm-hmm. Laura Davis (23:45.656) So then I look at what is my product offer roadmap for the rest of the year. And then I get really specific month to month. So I will map out if I know that my offer focus is my schedule accelerator offer, which is what it is right now, then I'll map out all of my emails for the week, or I'm sorry, for the month. And then I will look at, what type of episodes for YouTube can... support the fact that I am focused on schedule accelerator right now. And then I also look at what's happening in the world. So right now it's summer break. So everything I'm talking about has a summer break tilt to it, right? And so then I'll come up with ideas and then I will write each week's episode. I'll have, you know, the episode title, the script for that episode, what I want people to take away from it. And then that episode is what informs all of my social content for the week. So that's where I start to get the reels, the carousels, my story concepts. So it's all connected, right? And broken out, but it all starts with that year view. And then I just keep breaking it down to get really, really specific. Ruthie Sterrett (24:58.678) Yeah, well I have to say that that is a gift to any social media strategist. So, whomever you end up outsourcing to when it is time, you are giving them a gift by having a campaign calendar. And I think what you said about mapping it out for the entire year and it can change, right? Like you're not mapping it out in pen, but having that pencil pen calendar of. Laura Davis (25:18.402) Yeah. Right. Ruthie Sterrett (25:22.806) what are your launches, what's happening in your life, what's happening in the world, what's happening in your ideal client's life, helps you create that roadmap to follow over the next quarter. And I know for me, like in my corporate days, we sat down in August and started that for the next year. And usually by October, it was pretty well baked. Laura Davis (25:28.964) Mm-hmm. Laura Davis (25:41.432) moving. Yep. Ruthie Sterrett (25:47.64) for the next at least six months, at least pencil it in for the next year. Laura Davis (25:53.154) Yeah, yeah. you know, one of the worst things, and I'm guilty of this. I used to be like this where, you know, it's July 8th when we're recording this. And I would get to July 1st and be like, shoot, like what am I talking about this month? And you know, once you get out of that rhythm and you get into the, it takes effort and it takes time to get into the planning ahead side of things. But once you do that, it becomes so much easier. And there are times that I am not great at it. Like my email game this month, I had to kind of kick myself in the butt and be like, hey, get it together. It is the first week of July, figure it out, schedule, write and schedule your emails and be done with it. And so, you it's not, you're not always going to be perfect, but being able to look ahead and have that strategic roadmap of what you want to do is, is so important, not only for your business, but also I would say your mental health as a business owner too. And being able to also guide your team, right? Like if, if I'm sure you as a marketing, you know, person who would help a business owner with their marketing or with their social media as that expert, you need a business owner who is, you know, who kind of has a vision and has a plan because you can't create that for them. They have to have the vision for their business. Ruthie Sterrett (26:53.922) Yeah, yeah, absolutely. Laura Davis (27:18.894) so that you can come in and be that strategic partner for them. So as a business owner, just, think that having that roadmap and knowing at least at a high level what you're gonna talk about and when it's so. Ruthie Sterrett (27:30.21) Yes, for sure, for sure. Well, I think you and I could probably nerd out on marketing strategy and planning, campaign planning forever, but we will shift a little bit and I want to ask you a couple rapid fire questions we ask all of our guests just to get to know you outside of the business stuff a little bit. So my first question is, what are you currently reading? Laura Davis (27:34.72) Yeah. Laura Davis (27:51.362) gosh, okay. So I just finished, I'm in a book club. I am probably the worst participant in this book club. I am, because I don't read physical books. I listen on Audible and the only times I really listen is when I'm walking or when I'm driving. So I never have the book finished. And I found out that we were reading this book in August, back in May, and I started listening to it to try to get ahead and I just finished it and it's called Witchcraft for the Wayward Girls. I don't remember who it's by because again, I'm the worst book club member ever. I have no idea who this is by but I live in St. Augustine and this book takes place in St. Augustine. So that's the most recent book that I've read. It's not like professional development or anything like that. It was just supposed to be a pleasure read. Ruthie Sterrett (28:41.659) that's fun. Ruthie Sterrett (28:48.086) Yes, that's fun. All right, what are you currently watching or what have you watched recently that you loved? Laura Davis (28:54.786) I just started season two of The Night Agent on Netflix. I loved season one. I'm only one and a half episodes into season two, so it's still TBD on if I like it, but I loved season one. Ruthie Sterrett (29:06.998) Okay, that's a one. All right, if you're not listening to an audiobook and it's time to like put on a playlist, pump up some energy, or maybe even a podcast, what are you listening to? Laura Davis (29:19.362) It depends on the scenario. So when I'm working out, my go-to playlist is the Tortured Poets Department by Taylor Swift. I don't know why that is just like my gym playlist. If I need to hype myself up, like for anything really, then it's Reputation by Taylor Swift. I'm a Taylor Swift fan. So those are probably the two like music related playlists. You know, outside of that, there's so many good podcasts that I listen to. love like Holly's podcast, Holly Marie Combs podcast, or I'm sorry, Holly Marie Haynes podcast, not Holly Marie Combs. That's, that's a actress. Holly Marie Haynes podcast. I love Alison Hardy's podcast. love your podcast. I love, there's like a whole bunch of podcasts. I love Accountable by Amanda McKenney. Her podcast is so good. So there's like a handful that I just like try to figure out where all of the recent episodes are from and I binge those every week. Ruthie Sterrett (30:25.43) Yes, I love that. All right, so when it comes to recharging your energy other than sleep, how do you like to recharge? Laura Davis (30:34.35) That is such a good question because I have been talking about this a lot this summer. So for me, recharging this summer is intentionally playing with Harper. And I'll give you a really concrete example. I am usually the mom that goes to the pool, but I don't get in the pool. And this summer, my recharging is like, I have to get in the pool. I have to get in the pool. I have to swim around with her. Doing something physical is how I recharge because all of my work in corporate and in business is mental work. It's not physical work. So all of my recharge moments for this summer are physical based. Ruthie Sterrett (31:16.452) okay. Yeah, I think that's something that a lot of us who work at our computers sit at a desk a lot of times. Like it's the end of the day where you think like, I'm just so tired. I'm going to lay on the couch. But then we don't feel any better after we laid on the couch. Like we don't actually feel recharged. What getting out and moving for sure does. Yeah. All right. So then my final question is, is there any mom supporting or mom founded brand? Laura Davis (31:32.952) Yep. Yeah, for sure. Ruthie Sterrett (31:42.84) that you would like to shout out because either they have a solution that you love or something that you're like, my gosh, other moms need to know about this. Laura Davis (31:51.192) Yeah, so I mean, know, Holly, I would say has such great resources for business owners. I'm in her co-op. I know you've worked with her a lot too. And I love everything that she puts out. So I feel like Holly is a fantastic resource that truly supports moms. I think Alison Hardy is fantastic. She truly supports moms and she's an email marketing strategist. I think Amanda McKenney's podcast is fantastic and she actually has a capacity calculator that's like a really simple version of a capacity calculator for you that I think is fantastic also for moms. Man, there's so many that I could shout out that like, I just wish I could give you a list of like the 150 women who I am obsessed with. But those are the ones that are on the top of my, top of my head. Ruthie Sterrett (32:41.686) Yeah. Yeah. Well, I know you've come to the social media mixers in the past, so you'll definitely have to join us for our next one August 15th. That is one of the things that we talk about questions like this about life, about business and connecting moms with other moms who help moms because, dang it, moms are going to change the world, but we all need a little help. So we're here to help each other, right? Laura Davis (33:04.472) Yes, and I will definitely be at that mixer. Ruthie Sterrett (33:06.86) Yes, awesome. Well, Laura, thank you so much for being here today on the consistency corner. We will link your freebie for the work week challenge in the show notes. But if anybody is looking to connect with you, where do you hang out online and where can they connect? Laura Davis (33:20.194) Yeah, so you can connect with me on Instagram. My handle is its.laura.davis and you can grab that free Master your work week challenge at thelauradavis.com forward slash work week. Ruthie Sterrett (33:32.45) Yeah, awesome, thank you.