The Consistency Corner: Strategic Social Media for Marketing to Moms
The Consistency Corner: Strategic Social Media for Marketing to Moms is your go-to podcast for scaling mom-focused businesses through strategic social media marketing. Hosted by Ruthie Sterrett, a seasoned social media strategist and founder of a leading marketing agency, this podcast delivers actionable insights for marketing to moms and building brand authority. Whether you’re launching a mom-focused business or looking to grow an established brand, Ruthie offers proven strategies to empower mom-focused brands and amplify your message.
Drawing on her extensive marketing experience, Ruthie shares practical tools, expert interviews, and real-life case studies to help scaling mom-based businesses thrive. You’ll learn how to craft strategic social media marketing campaigns, create meaningful engagement, and drive sustainable growth while marketing to moms effectively.
At our core, we believe moms are the heart of change, and they deserve businesses that uplift and support their journeys. That’s why we’re passionate about helping mom-focused brands scale with purpose and intention. Through this podcast, we create a space for collaboration among founders, offering tactical tips and community insights to help you grow your brand authority and connect with mothers who need your solutions.
Perfect for Scaling Mom-Based Businesses and founders who want to make a lasting impact, The Consistency Corner empowers you to take your mom-focused business to the next level with expert social media strategies designed for marketing to moms.
The Consistency Corner will show you, a founder dedicated to serving moms, how to use Strategic Social Media Marketing to Market to Moms and increase your Authority as a Mom-Focused Brand.
The Consistency Corner: Strategic Social Media for Marketing to Moms
5 Secret Signs You NEED to Outsource Social Media
Are you exhausted from constantly trying to keep up with social media? You didn’t start your business to become a content creator—and if posting feels like a chore you’re always pushing to the bottom of your to-do list, it may be time to outsource.
In this episode of The Consistency Corner, Ruthie Sterrett breaks down the 5 secret signs that it’s time to bring in help for your social media. You’ll learn:
- Why creative burnout is hurting your content (and your audience engagement).
- How inconsistent posting can damage trust—and what to do instead.
- The key mindset shift from “I have to do it all” to becoming a true CEO.
If you’ve been wondering whether outsourcing is a smart next step for your business, this episode will help you decide and give you practical ways to take social media off your plate without losing your brand’s voice.
Chapters
00:00
The Burden of Social Media Management
02:47
Recognizing the Signs to Outsource
05:38
The Impact of Inconsistency on Engagement
08:28
Understanding Time Confetti and Focus
11:50
The Importance of Data in Social Media Strategy
14:36
Resentment and Burnout from Content Creation
17:27
Embracing Outsourcing for Business Health
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
