The Consistency Corner: Lightening the Mental Load of Marketing
Marketing shouldn’t feel like another job you never applied for.
If you’re a female founder who’s already stretched thin — between your business, your family, and the constant pressure to “show up online” — this show will make your marketing feel lighter, calmer, and more manageable.
Hosted by marketing strategist and agency owner Ruthie Sterrett, The Consistency Corner Podcast: Lightening the Mental Load of Marketing gives you perspective, clarity, and relief — not another list of tactics to implement.
This isn’t a “how-to” marketing podcast.
It’s for the founder who already knows the basics…
but is too busy, too overloaded, or too mentally maxed out to carry her marketing alone.
Inside each episode, you’ll get:
- Founder-to-founder conversations about the pressure, isolation, and expectations women navigate in business
- Honest insights on visibility, messaging, leadership, and capacity
- Real talk about the mental load of marketing and motherhood
- Light, clear shifts that help you see what’s essential — and let go of what’s not
- Thought-leadership from someone who implements daily, not someone teaching theory
If you’ve ever felt like marketing is scattering your energy, stealing your time, or sitting on your to-do list like a weight you can’t put down, this podcast will feel like a deep breath.
Marketing can feel lighter, and it starts at The Consistency Corner
The Consistency Corner: Lightening the Mental Load of Marketing
The Truth About Outsourcing Social Media (and Why It Doesn’t Always Work)
This was the summer I finally took social media off my own to-do list—and the relief was real. If you’re feeling drained, resentful, or even ready to throw your phone in the lake, you’re not alone.
In this episode, I share how outsourcing my own content changed my business and my life, and what you need to know before you hand off your marketing. Because being “over it” doesn’t automatically mean you’re ready. Without the right plan, outsourcing can feel harder, not easier.
That’s why I created the Over It Index—a simple readiness assessment that shows if you’re set up for success. It reveals your next best step, so you can finally get content off your plate in a way that gives you freedom, energy, and results.
Take the Over It Index → theconsistencycorner.com/overit
00:00
The Summer of Delegation
02:54
Overcoming Content Creation Overwhelm
05:51
The Over It Index: Your Outsourcing Assessment
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
