The Consistency Corner: Strategic Social Media for Marketing to Moms
The Consistency Corner: Strategic Social Media for Marketing to Moms is your go-to podcast for scaling mom-focused businesses through strategic social media marketing. Hosted by Ruthie Sterrett, a seasoned social media strategist and founder of a leading marketing agency, this podcast delivers actionable insights for marketing to moms and building brand authority. Whether you’re launching a mom-focused business or looking to grow an established brand, Ruthie offers proven strategies to empower mom-focused brands and amplify your message.
Drawing on her extensive marketing experience, Ruthie shares practical tools, expert interviews, and real-life case studies to help scaling mom-based businesses thrive. You’ll learn how to craft strategic social media marketing campaigns, create meaningful engagement, and drive sustainable growth while marketing to moms effectively.
At our core, we believe moms are the heart of change, and they deserve businesses that uplift and support their journeys. That’s why we’re passionate about helping mom-focused brands scale with purpose and intention. Through this podcast, we create a space for collaboration among founders, offering tactical tips and community insights to help you grow your brand authority and connect with mothers who need your solutions.
Perfect for Scaling Mom-Based Businesses and founders who want to make a lasting impact, The Consistency Corner empowers you to take your mom-focused business to the next level with expert social media strategies designed for marketing to moms.
The Consistency Corner will show you, a founder dedicated to serving moms, how to use Strategic Social Media Marketing to Market to Moms and increase your Authority as a Mom-Focused Brand.
The Consistency Corner: Strategic Social Media for Marketing to Moms
Content Strategy Session: Social Media for Bookkeepers
Ever feel like you’re supposed to “be everywhere” on social media to grow your business — but you’re just trying to keep up with client work and life?
In this inspiring conversation, bookkeeper and QuickBooks expert Erika Millard, host of the Get Comfy with Numbers podcast, joins Ruthie to share how she’s learned to build trust online and market her service-based business with authenticity.
Together, they unpack:
- How Erika shifted from full-service bookkeeping to empowering women to understand their numbers
- Why social media’s role in her funnel has changed — and how that’s actually increased connection
- The tension between showing “real life” as a mom and staying professional online
- How to test your content with intention (without getting stuck in comparison or overthinking)
If you’ve ever wondered how to market your service-based business without burning out, this episode will remind you that clarity beats consistency every time.
👉 Connect with Erika on Instagram @erika_millard
👉 Learn more from Ruthie at theconsistencycorner.com
Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
