The Consistency Corner: Lightening the Mental Load of Marketing
Marketing shouldn’t feel like another job you never applied for.
If you’re a female founder who’s already stretched thin — between your business, your family, and the constant pressure to “show up online” — this show will make your marketing feel lighter, calmer, and more manageable.
Hosted by marketing strategist and agency owner Ruthie Sterrett, The Consistency Corner Podcast: Lightening the Mental Load of Marketing gives you perspective, clarity, and relief — not another list of tactics to implement.
This isn’t a “how-to” marketing podcast.
It’s for the founder who already knows the basics…
but is too busy, too overloaded, or too mentally maxed out to carry her marketing alone.
Inside each episode, you’ll get:
- Founder-to-founder conversations about the pressure, isolation, and expectations women navigate in business
- Honest insights on visibility, messaging, leadership, and capacity
- Real talk about the mental load of marketing and motherhood
- Light, clear shifts that help you see what’s essential — and let go of what’s not
- Thought-leadership from someone who implements daily, not someone teaching theory
If you’ve ever felt like marketing is scattering your energy, stealing your time, or sitting on your to-do list like a weight you can’t put down, this podcast will feel like a deep breath.
Marketing can feel lighter, and it starts at The Consistency Corner
The Consistency Corner: Lightening the Mental Load of Marketing
How to Build a 2026 Launch Calendar That Actually Converts (Without Burning Out)
Planning your content without a launch calendar is like driving without directions — you’re moving, but you’re not sure where you’re headed.
In this episode, Ruthie breaks down how to build a 2026 launch calendar that actually supports sales, protects your capacity, and eliminates the constant “what should I post?” stress. This isn’t just about launching new offers — it’s about understanding campaign seasons, pre-launch strategy, and intentional messaging so your content leads somewhere meaningful.
You’ll learn the difference between a launch vs. a campaign, why a 90-day runway matters (especially for service-based businesses), and how pre-pre-launch planning sets you up for calmer, more effective launches. Ruthie also shares how capacity plays a critical role in launch success — and why planning ahead gives you more freedom, not less.
If you’re a founder who wants your marketing to feel strategic instead of scattered — and you’re thinking ahead to 2026 — this episode will help you map a launch rhythm that feels aligned, sustainable, and conversion-focused.
✨ Ready to stop building the plane mid-air and start planning with confidence? This one’s for you.
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
